secret surf project

Tuesday, September 1, 2009Ventures

WPS Promo 2009 from Dustin Miller on Vimeo.

As kids we all want to be surf rock stars. Although this dream becomes more unlikely while growing up, the passion and love for the sport don’t even slightly falter.

As you start working this puts us – as surfers – in a difficult position. You would love to surf as much as possible, but at the same time having ‘grown up’ ambitions or obligations. Or in other words, you have to work. And working often means not surfing. This brings us to – what we have called- the surfers tragedy.

Surfers tragedy
As you surf less, the times when you are able to surf get more important. The paradox is, the less you surf, the ability to surf strongly declines and the more frustrated you become. This is just plain unfair!

Goal
Enable “working” surfers to stay fit and strong despite less time in the water. So when they finally have some time to surf they can truly enjoy it, and be less frustrated about their working life and growing up.

Next steps
At this moment we are actively searching for a industrial designer or agency, who is interested in partnering in this project.

If you are interested, don’t hesitate to mail or call, we’re very happy to come by and give you a detailed presentation of this project.

I’ll buy it!
Of course we cannot tell you too much about this project – it’s produced in China in the blink of eye – but we can tell you that every surfer that saw the presentation instantly called out, I’ll buy it!

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