Is less always better? In the true spirit of Seth Godins book ‘small is the new big”, I shrunk the 183 articles to a top 8 of my personal favorites.
1) On Mediocrity
2) The ever-worsening curse of the cog
3) A brief history of hard work, adjusted for risk
4) Functionality
5) Open big
6) A modest customer service proposal
7) Small is the new big
8 ) Who you know doesn’t matter
Tags: Books, Ideas, Inspiration, marketing, Seth Godin
BRIEFING: Create a new website for marketing professionals in order to find a new audience for job advertisements.
INSIGHT: During college, future marketeers have easy access to the latest scientific publications in their field. Amazingly, after graduating, most people are cut off from the latest developments in their profession.
IDEA: Let’s create a blog where marketing scholars publish the most cutting edge research. The bloggers are paid according to the number of times an article is read. By reconnecting the scientific world and practitioners, we have found an untreated field in marketing/advertising sites.
